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It is November 2 0 2 0 . Kasim Nasser, an entrepreneur in the Silicon Valley, has just founded Palo Alto Micro - Brewing Co

It is November 2020. Kasim Nasser, an entrepreneur in the Silicon Valley, has just founded Palo Alto
Micro-Brewing Co.(PAMBCo), a very fancy high-quality micro-brewery in the Bay Area, California.
He is the sole owner and CEO of the company. PAMBCo is considering acquiring at the end of 2020
a $4 million Brauhaus 1000A, a large microbrewery system.
This investment has an economic life of eight years. In the U.S., it falls into the 7-year property class
for depreciation purposes under the modified accelerated cost recovery system (MACRS). As a
result, the schedule permits depreciation of 14.29% in the first year, 24.49% in the second year,
17.49% in the third year, 12.49% in the fourth year, 8.93% in the fifth year, 8.92% in the sixth year,
8.93% in the seventh year, and 4.46% in the eighth year.
PAMBCo plans to keep the new microbrewery system for five years, until the end of 2025. At this
point, Kasim believes he will be able to sell the system to another beer enthusiast for $1 million. He
plans to close down shop in 2026.
A pre-market estimate shows that in 2021, PAMBCo will be able to sell 400,000 bottles of beer at a
price of $5/bottle. In 2021-2026, the demand for the companys product is expected to increase by
50,000 bottles annually. The cost of production is expected to remain constant at $1/bottle. All sales
are attributable to PAMBCos new microbrewery system.
PAMBCos combined marketing and overhead cost in 2020 is expected to be $200,000. In 2021-
2025, this cost is expected to be $375,000. In 2026, there will be no marketing and overhead cost.
PAMBCos product will not go on sale until 2021, but in 2020 the plan is to produce 100,000 bottles
prior to the initial 2021 launch. In 2021-2025, the plan is to keep end-of-year inventories equal to
25% of the next years anticipated demand. In 2026, the plan is to simply sell the remaining
inventory, thus only satisfying 25% of the annual demand.
To value investment in Brauhaus 1000A, Kasim must make several assumptions. First, he assumes
that all numbers are year-end figures. Second, he assumes that 2020 payments are made at yearend (and to make discounting easier he values the project on December 31,2020). Third, even
though the equipment is put into use in 2020 to produce the initial inventory, Kasim assumes that
first depreciation expense is only taken in 2021. This is because there is too little of 2020 left to
risk conflict with the U.S. Internal Revenue Service. Fourth, he assumes that the project will entail
no accounts receivable and accounts payable. Finally, he assumes that PAMBCo can use the tax carry
This mini-case is written by Professor Alexander S. Gorbenko for use in classroom discussion.
forward provision in the U.S. tax code to decrease its tax in 2021, offsetting the firms loss in 2020.
As an aside, there is no tax carry back allowed in the U.S. since 2018.
PAMBCos additional base-case assumptions: the corporate tax rate is 21%; the risk-free rate is 2%;publicly traded companies with risk similar to PAMBCo have a 12% required return.
a.Do you agree or disagree with Kasims assumptions about the discount rate?
Explain your answer.

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