It is now January 2022.

A new range of casual athletic shoes made almost exclusively from recycled materials has recently been designed. This new range will be called Cushy-R and he shoe uppers will incorporate fabric woven from yarn made from recycled materials.

You receive the following email:

From: Ben Numa, Finance Manager

To: Finance Officer

Subject: Sales forecast for Cushy-R and weaving machinery

We need to prepare a forecast for sales volumes of the new Cushy-R range which we will be launching in April 2022. There are number of different athletic, shoes made from recycled materials currently on the market at a range of price points.

I have sourced a graph that shows quarterly sales of athletic shoes made from recycled materials in Europe since the first quarter of 2018 (see Graph 1 attached). We can use this as a starting point for our forecast. Please prepare briefing notes for the Senior Management Team (SMT) which explain:

1. What Graph 1 shows us. Please also explain how to use the data in the graph to determine a forecast of quarterly sales volumes for the new Cushy-R range, using a four-point moving average approach to determine trend line. [40 marks]

Note: - Q1 is the period January to March and so on. Note: - Q1 is the period January to March and so on