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It is said that packaging and labeling are important considerations in branding strategy. Explain why?
It is said that packaging and labeling are important considerations in branding strategy. Explain why?
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Packaging and labeling play crucial roles in branding strategy for several reasons 1 First Impression Packaging is often the first thing a consumer se...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
