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It is said today that marketing is responsible for identifying profitable demand and creating products to incent customers to buy, while supply chain management's role
It is said today that marketing is responsible for identifying profitable demand and creating products to incent customers to buy, while supply chain management's role is to: ptsO provide opportunities for managers to travel the world and get wined and dined by suppliers.O continuously identify new ways to create economies of scale.O satisfy demand by putting the product in customers hands at the right time, right place, right quantity, and right price.O provide sufficient technology to overcome the great operating divide.
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