it is technology management course

please help me to analysis this case study below:

"In recent years, value innovation has evolved into a sophisticated, reliable approach.

Thus, the capability in using the approach is seen by some as a key tool in their

strategic planning process. More organizations are seeking to better understand the

value innovation approach, linking it to key differentiating consumer insights and so

identifying market-breaking concepts. Some insights can be gained from real-life experiences, as described in the Samsung and Aplicare case studies below.

samsung electronics

In 1993, Samsung, a global electronics company, created a corporate culture of 'innovation is everything'. Korea's Samsung has driven itself upmarket, making a worldleading shift from innovation follower to innovation leader. With annual revenues of

$60 billion, recent profits of $10 billion, a market value of over $100 billion and world

leadership in key technologies such as LCD displays and dynamic random access

memory (DRAM), Samsung is now consistently seen as the innovation leader in the

consumer electronics sector.

In achieving its ambition to become the world's best company, Samsung decided to innovate continuously on six parallel tracks:

Product innovation: to deliver a continual stream of stylish, innovative products that

deliver unexpected delight.

Technology innovation: to quickly develop and retain key technologies and core R&D

investments that separate the company from its competitors.

Marketing innovation: to create fresh approaches at every level of customer contact,

continue to build the brand and drive sales.

Cost innovation: to control costs in ways that complement and encourage innovation

and increase market impact worldwide.

Organizational culture innovation: to create work environments where everyone

shares the freedom to learn from mistakes and succeed.

Global management innovation: to develop highly localized product strategies, which

link strong local insight and key market presence with an ability to accelerate the

decision-making process and rapidly seize major opportunities worldwide.

To help to identify the core opportunities to outcompete its peers, in the late 1990s,

Samsung opened a dedicated Value Innovation Program Center in Suwong. This is an

integrated five-floor facility where value innovation is taught as a process and applied

across many product lines. The first floor is devoted to value innovation training, the

second, third and fourth floors are available for project teams to work on value innovation

projects, ranging from strategy development to new business models to new

products and the fifth floor is a mini-hotel where teams often stay until the project is

finished.

By identifying and exploiting value innovation opportunities across all six innovation

tracks, this facility has fast become a key source of new concepts that have helped

grow market share and marginsKey products from Samsung's Value Innovation Program have included:

The SGH T-100 wireless phone, which sold over ten million units.

A five-foot plasma display, currently in development.

The world's first 40-inch LCD TV, which represented breakthroughs in size and wideangle

viewing.

The SPH-E3200 digital camera phone, which has no antenna.

All these products have changed the value curve for the most important customers

in their respective markets and are making a significant contribution to Samsung's

increasing revenues, margins and market share."