It is unfortunate that some businesses use deceptive and manipulative strategies to attain the sales objectives. It more unfortunate that most people trust companies in that they consider their interests. However, the use of marketing means and targeting uninformed customers is not unethical or manipulative means. One of the reasons is that most companies and businesses research and analyze their consumers determining the predisposed means that might make a person to buy a product. These include a variety of factors such as cultural norms, personal preferences as well as regular orders among others