$$It$$s time to design your influencer campaign, so you need to decide what type of influencer you want to hire. In your recent meeting with your manager, she reminded you that you allocated $70\%$ of your promotional budget to digital channels, so you have a $$200,000$ budget.

To help you make a decision, the research department has provided some valuable data on macro$-$influencers, mid$-$level influencers, and micro$-$influencers based on industry standards. As always, keep in mind that your goal is to increase traffic to the firm$$s website, specifically to the formula maker$$s product page.