It should be base on Australia

AIMS: Examine the theory of segmentation, targeting, and positioning in more depth Discuss the way it is applied in practice. TOPIC: Tourism. Choose a local company/brand that falls into that category (it can be an international brand). Focus on one region only. MU Overview of Assighment AREAS OF FOCUS: Describe the product and the characteristics of the market, including information on the market size where available, as well as market trends and characteristics. . E%(fplai_n in depth the segmentation criteria that the company uses and analyse the effectiveness of this approach. Make sure you support your views with evidence. Develop profiles of the various segments, identifying the priority segments. Describe the positioning of this product against the competitors. Critically analyse whether the marketing strategies undertaken by the organisation are aligned W|thI ht;a segr]entatlon profiles and make recommendations as to what improvements or changes could be made. Wherever possible, use reliable information to support your arguments. This can be information from websites, the company itself, or more academic sources of information. Your assignment is to be not more than 1,500 words in length (Abstract 150 words max)