It sounds like Heinz is really stepping up their game with this innovative campaign! By integrating Google Lens into their DOOH ads, they're leveraging technology to solve a common consumer problem: finding restaurants that serve Heinz products. This not only enhances the customer experience but also adds value for restaurants looking to attract Heinz enthusiasts. The use of QR codes to connect customers with local restaurants via Google Maps is a smart move, making it easy for people to find Heinz$-$friendly dining options on the go$.$ And by complementing this initiative with social media content and an influencer program, Heinz is ensuring that the message reaches a wider audience, especially tech$-$savvy Gen Z consumers who are likely to embrace this kind of digital interaction. It's impressive how Heinz is adapting to the digital age and catering to the preferences of younger demographics while also benefiting restaurants. This campaign truly seems like a win$-$win situation for all involved parties! How can I reply on this summary.