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It uses diagnostic techniques complemented by the use of graphics and visualizations to make it easier to understand, such as flow diagrams for process analysis

It uses diagnostic techniques complemented by the use of graphics and visualizations to make it easier to understand, such as flow diagrams for process analysis or bar graphs to show the results of surveys and interviews, as well as SWOT Analysis, Process Analysis , Gap analysis, Internal audit, Surveys and interviews, etc.

1.1 Definition of value for the customer when purchasing a product/service/brand.

1.2 Differential advantage vs sustainable competitive advantage.

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