It was a busy day for you. You first went shopping to buy a new pair of running shoes for the Fox Cities Marathon coming up in September. Then you went to your favorate fast food place to eat lunch. Finally, you needed to buy groceries at your favorite grocery store to buy food for your family. Looking back at your day, what brands have you thought of for each activity? Being an expert in the accounting field, how should these "brand" values be included in the company's respective financial statements? Or, if you feel that brand values should not be included in the financail statements, please explain why?