It was early July $2022$ when Isaac Morgado, one of the founders of MVMT Strength Inc. $($Movement Strength or MVMTS$),$ was reflecting on the last five years of the business$$s operations. MVMTS had first opened in July $2017,$ and after successfully moving to a bigger location Morgado and his business partners wondered what the next step for the gym would be$.$ The last two years had been particularly difficult due