Question
it will very helpful for me if u answer the questions: 4. Pacific Decor, Inc., designs, manufactures, and sells contemporary wood furniture. Ling Li is
it will very helpful for me if u answer the questions:
4. Pacific Decor, Inc., designs, manufactures, and sells contemporary wood
furniture. Ling Li is a furniture designer for Pacific. Li has spent much of the past
month working on the design of a high-end dining room table. The design has
been well-received by
Jose Alvarez, the product development manager. However, Alvarez wants to
make sure that the table can be priced competitively. Amy Hoover, Pacific's cost
accountant, presents Alvarez with the following cost data for the expected
production of 200 tables:
Design cost $ 5,000
Direct materials 120,000
Direct manufacturing labor 142,000
Variable manufacturing overhead 64,000
Fixed manufacturing overhead 46,500
Marketing 15,000
a) Alvarez thinks that Pacific can successfully market the table for $2,000.
The company's target operating income is 10% of revenue. Calculate the
target full cost of producing the 200 tables. Does the cost estimate
developed by Hoover meet Pacific's requirements? Is value engineering
needed?
b) Alvarez discovers that Li has designed the table two inches wider than the
standard size of wood normally used by Pacific. Reducing the table's size
by two inches will lower the cost of direct materials by 40%. However,
the redesign will require an additional $6,000 of design cost, and the table
will be sold for $1,950. Will this design change allow the table to meet its
target cost? Are the costs of materials a locked-in cost?
c) Li insists that the two inches are an absolute necessity in terms of the
table's design. She believes that spending an additional $7,000 on better
marketing will allow Pacific to sell the tables for $2,200. If this is the case,
will the table's target cost be achieved without any value engineering?
d) Compare the total operating income on the 200 tables for requirements 2
and 3. What do you recommend Pacific do, based solely on your
calculations? Explain briefly.
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