ITC Indian paperboard market Annual paperboard demand nearly 4 million tonnes Low per capita usage of paper at around 13 kgs p a (world average over 50 kgs p a ) Value added Paperboards the fastest growing segment in India driven by Increasing demand for branded packaged products Growth in organized retail Use of packaging as a key differentiator, especially in the FMCG sector ITC's paperboard, paper packaging businesses Market leader in Value Added Paperboards (VAP) segment World class technology quality Fully integrated Ozone bleached Pulp Mill (3 5 lakh Tons per annum) one of its kind in Asia meets world class environmental standards India's first Bleached Chemical Thermo Mechanical Pulp (BCTMP) mill, reduced dependence on imported pulp and source of competitive advantage The diverse product range of the recently commissioned Dcor machine is well accepted by discerning customers Rebuilt Value Added Paperboard (1 5 lakh TPA) line commissioned in Aug'18 operating at near full capacity ITC's packaging SBU India's largest converter of Paperboard into high quality packaging Provides superior packaging solutions to cigarettes and other FMCG businesses Leading supplier to Indian FMCG industry One stop shop for packaging solutions Sustainable packaging solution Plastic solution Bio degradable boards Completely Biodegradable under composting conditions Barrier against liquids grease etc at par with traditional plastic coated boards Omega Bev Exclusively for paper cups Omega Barr Deep freeze applications Recyclable Boards Completely recyclable in existing standard recycling conditions Excellent oil and great resistance properties Filo Serve Food serving applications Filo pack Food delivery application From the above statements Assume that you have joined as a Business Development Manager at ITC's Paper and Packaging Business Q1) write different Macro segmentation and Micro Segmentation variables you will use to segment different customers for ITC's Paper and packaging products

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ITC Indian paperboard market Annual paperboard demand nearly 4 million tonnes Low per capita usage of paper at around 13 kgs p.a. (world average over

ITC Indian paperboard market

Annual paperboard demand nearly 4 million tonnes
Low per capita usage of paper at around 13 kgs p.a. (world average over 50 kgs p.a.)

Value-added Paperboards the fastest-growing segment in India driven by :

Increasing demand for branded packaged products
Growth in organized retail
Use of packaging as a key differentiator, especially in the FMCG sector

ITC's paperboard, paper & packaging businesses

Market leader in Value-Added Paperboards (VAP) segment
World-class technology & quality

Fully integrated Ozone bleached Pulp Mill (3.5 lakh Tons per annum) - one of its kind in Asia meets world-class environmental standards.
India's first Bleached Chemical Thermo Mechanical Pulp (BCTMP) mill, reduced dependence on imported pulp and source of competitive advantage.
The diverse product range of the recently commissioned Dcor machine is well accepted by discerning customers.
Rebuilt Value Added Paperboard (1.5 lakh TPA) line commissioned in Aug'18; operating at near-full capacity.

ITC's packaging SBU - India's largest converter of Paperboard into high quality

packaging

Provides superior packaging solutions to cigarettes and other FMCG businesses
Leading supplier to Indian FMCG industry
One-stop-shop for packaging solutions

Sustainable packaging solution- Plastic solution

Bio-degradable boards

Completely Biodegradable under composting conditions.
Barrier against liquids/grease etc. at par with traditional plastic coated boards
Omega Bev: Exclusively for paper cups
Omega Barr:Deep freeze applications

Recyclable Boards

Completely recyclable in existing standard recycling conditions.
Excellent oil and great resistance properties
Filo Serve:Food serving applications
Filo pack:Food delivery application.

From the above statements Assume that you have joined as a Business Development Manager at ITC's Paper and Packaging Business.

Q1) write different Macro-segmentation and Micro-Segmentation variables you will use to segment different customers for ITC's Paper and packaging products.