Item $10$

As highlighted in the Connecting Through Social Media box, Nike$$s offering of customized shoes on its e$-$commerce interface has led to

Multiple Choice

user$-$generated promotion from customers posting images of the shoes on social media platforms.

consumer demand for particular styles leading to mass production of the shoes.

a push from Nike to have its shoes sold in more retail outlets.

decreased sales from consumers frustrated that they have to purchase the shoes online.