Item 1: How vision and mission statements provide effective strategic direction. Provide one example of a major U.S. corporation. Item 2: How principle and values can lead to superior performance. Item 3: What is an industry? Provide one example and explain as detailed as possible. Item 4: Figure 4.2 in the chapter 4 Power Point file has shown Return on Equity varies across industries. Why? Item 5: What is a Business Model? Choose an MNC (preferably the American corporation) and discuss its value creating and sustaining its business. Provide an example and explain how it has sustained its business, including the competitive advantage.