Item$3$

$10$

points

eBookReferencesCheck my workCheck My Work button is now enabled$1$Item $3$

Identify the Environment

Top managers of global companies operate in environments where they compete with other companies for scarce and valuable resources. Managers of both large and small companies have found that to survive and prosper in the $21$st century, most organizations must become global organizations that operate and compete not only domestically, at home, but also globally, in countries around the world. Operating in the global environment is uncertain and unpredictable because it is complex and changes constantly.

In order to adapt successfully to the changing environment, managers must understand the forces that operate in it and how these forces give rise to opportunities and threats. In this exercise you will learn to differentiate between two important parts of the global environment: the task environment and the general environment