Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations (Continued) North America Key Metrics Market Share (%) Wholesale Units (000) Revenue ($M) EBIT ($M) EBIT Margin (%) Change in EBIT by Causal Factor (in millions) 2019 Full Year EBIT Volume / Mix Net Pricing Cost Exchange Other 2020 Full Year EBIT 2019 2020 H/(L) 13.2% 13.2% -ppts 2,765 2,081 (684) 98,053 80,035 (18,018) 6,612 6.7% 3,625 (2,987) 4.5% (2.2) ppts 6,612 (6,776) 3,041 366 (64) 446 3,625 In North America, 2020 wholesales declined 25 percent from a year ago, driven by COVID-related lower industry volume and the changeover to the all-new F-150. Full year 2020 revenue decreased 18 percent year over year, driven by lower volume partially offeat by higher pot pricing and favorable corios and option mix