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Item to be included: 1.0. Introduction 1.1 Introduction of chosen consumer particulars 1.2 Product chosen details 2.0. Decision Making 2.1 The decision-making process (5 Steps)
Item to be included: 1.0. Introduction 1.1 Introduction of chosen consumer particulars 1.2 Product chosen details 2.0. Decision Making 2.1 The decision-making process (5 Steps) 2.2 Type of decision ma...
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
