itial Post

You will need to select a small to mid-cap firm listed on the New York Stock Exchange Links to an external site.and acquaint your peers with your chosen firm. Focusing on the journey ahead, review the firm's financial information found in its most recent Quarterly Report (10-Q) published electronically on the firm's website or the Securities and Exchange Commission's (SEC) EDGAR Database Links to an external site.. For most companies, this information can be accessed by browsing the "investor relations section," where you will be able to find the financial statements, including, in this case, the 10-Q (and the 10-K for more details). Help your peers understand this firm's line of business to address the following questions:

• What is the business model of this organization (some companies might not provide this information in the 10-Q, in which case you can refer to the 10-K under the heading "Business")?
• Do you expect recessionary falls in income to affect demand for these products or services? Using an estimated (or theoretical) price, income, or cross-price elasticity measure, explain why by referencing your experience as a consumer (
• What other concerns disclosed in financial documents may affect the demand for these products or services? (Hint:
• Given the business line this firm is in, describe one complement and one independent good that could feasibly be added to this firm's product line to diminish the economic risk(s). For instance, hand soap and dish soap are independent but could feasibly be produced in a single facility.