It's a case study for Mcdonalds. My course is Marketing management. Kindly respond as soon as possible.

growth despite difficult economic times. Questions 1. What are Mcdonald's core brand values? How those value helped in building its brand equity? (15 marks) 2. Mcdonald's did very well during the recession in the late 2000s. The strategy adopted during recession needs to be changed when economy turns around. What effects it would have on its brand equity? What strategy you propose for Mcdonalds after recession that would not damage its brand equity. (15 marks) 3. Explain the brand resonance model of brand equity based upon the information you have for Mcdonalds. (15 marks)