It's time to plan how to spend the next year's Marketing budget. Currently, we use a mix of web ads (a combination of banner ads and social media), print ads in trade publications, and booths at trade shows to gain new customers. We plan to spend $250,000 next year on these marketing venues, and we'd like you to put together a recommendation on how to distribute these funds in order to maximize our total return. We have historically seen a 100% return from web ads, 150% return from print ads, and 75% return from trade booths. Trade show booths are expensive and have our lowest returns, but they help us build and maintain relationships that can make the efforts of our sales team easier in the long run. The minimum we would usually invest here is 25% of our budget. Print ads are surprisingly lucrative, but there are only so many publications in which our ads would be useful. We like to keep this budget tied to our web advertising budget; we don't want to spend more then two-thirds of our web budget on print ads. Please provide us your recommendations of how much to spend on each marketing venue.

Marketing Venue ROI

Web 100%

Print 150%

Booths 75%