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itude researchers developed the concept of a hierarchy of effects to explain the relative impact of knowing, feeling, and doing on an attitude. The rarchy
itude researchers developed the concept of a hierarchy of effects to explain the relative impact of knowing, feeling, and doing on an attitude. The rarchy assumes that the consumer initially doesn't h
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Strategic Management A Competitive Advantage Approach, Concepts
Authors: Fred R. David
14th edition
132664232, 978-8120348851, 8120348850, 978-0132666213, 132666219, Google, 978-0132664233
