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Ivanhoe Decor sells home decor items through three distribution channelsretail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center.

Ivanhoe Decor sells home decor items through three distribution channels—retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:

 Retail Stores Internet Catalog Sales 
Sales revenue$ 10,040,000 $ 3,990,000 $ 3,240,000 
Variable expenses3,990,000 1,540,000 1,840,000 
Direct fixed expenses4,490,000 1,040,000 1,240,000 
Average assets7,990,000 3,990,000 1,690,000 
Required rate of return11% 11% 11% 

 

(a.) Calculate the current residual income for each distribution channel.

 

(b.) The corporate office is giving the managers of each channel the option of a customer relationship management system that will allow the managers to gather data about their customers and be more effective in their marketing efforts. The system will cost $ 840,000 and is expected to generate $ 159,000 in additional annual segment margin.

Calculate the residual income of each distribution channel assuming it purchases the new customer relationship management system.

 

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