Ivanhoe sells two products: Standard and Deluxe. The company had sales of $815000 during the current year. The company's contribution margin ratio was 40% and total fixed costs totaled $315000. Sales were $617000 for Standard and $198000 for Deluxe. Traceable fixed costs were $165000 for Standard and $105000 for Deluxe. Variable costs were $375000 for Standard and $135000 for Deluxe. What is the segment margin for the Standard product? $11000 $77000 $63000 $242000