Question
Ivanhoe Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:
Ivanhoe Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:
A | B | C | Total | |
Sales | $2,204,000 | $1,405,000 | $1,803,100 | $5,412,100 |
Variable expenses | 1,618,000 | 600,100 | 1,099,600 | 3,317,700 |
Contribution margin | $586,000 | $804,900 | $703,500 | $2,094,400 |
Advertising expense | $523,000 | $430,000 | $520,000 | $1,473,000 |
Depreciation expense | 15,300 | 10,700 | 21,900 | 47,900 |
Corporate expenses | 93,700 | 81,500 | 107,000 | 282,200 |
Total fixed expenses | $632,000 | $522,200 | $648,900 | $1,803,100 |
Operating income | $(46,000) | $282,700 | $54,600 | $291,300 |
Advertising expense - Specific to each product. Depreciation expense - Specific to each product; no other use available, no resale value. Corporate expenses - Allocated based on number of employees.
a) What would be the effect on income if product A were dropped?
b) Management is considering making a new product using product A's equipment. If the new product's selling price per unit were $10, its variable costs were $5, and its advertising costs were the same as for product A, how many units of the new product would the company have to sell to make the switch from product A to the new product worthwhile?
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