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Ivanhoe Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:

Ivanhoe Toys' management is considering eliminating product A, which has been showing a loss for several years. The company's annual income statement, is as follows:

A B C Total
Sales $2,204,000 $1,405,000 $1,803,100 $5,412,100
Variable expenses 1,618,000 600,100 1,099,600 3,317,700
Contribution margin $586,000 $804,900 $703,500 $2,094,400
Advertising expense $523,000 $430,000 $520,000 $1,473,000
Depreciation expense 15,300 10,700 21,900 47,900
Corporate expenses 93,700 81,500 107,000 282,200
Total fixed expenses $632,000 $522,200 $648,900 $1,803,100
Operating income $(46,000) $282,700 $54,600 $291,300

Advertising expense - Specific to each product. Depreciation expense - Specific to each product; no other use available, no resale value. Corporate expenses - Allocated based on number of employees.

a) What would be the effect on income if product A were dropped?

b) Management is considering making a new product using product A's equipment. If the new product's selling price per unit were $10, its variable costs were $5, and its advertising costs were the same as for product A, how many units of the new product would the company have to sell to make the switch from product A to the new product worthwhile?

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