I've posted a link to a really interesting article The article discusses the disruptive forces that Google, Facebook, Apple and Amazon are having on the mobile, communications, advertising/marketing, retail, payments, entertainment, music, gaming, publishing/media and cloud computing industries. I'd like you to read the article and comment in the discussion question thread on the article. How might these changes affect the industry you work in or the industry you wish to work in? Are there any companies that you think are particularly vulnerable to these forces? You might want to think through the 4P's of marketing when considering your response - how will pricing, distribution, product or service design and promotion within that industry be affected? And finally, who do YOU THINK WILL WIN???

Here's the link:

http://www.fastcompany.com/magazine/160/tech-wars-2012-amazon-apple-google-facebook