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J . Crew is planning a new line of jackets for fall. It plans to sell the jackets for $ 1 0 0 . It
JCrew is planning a new line of jackets for fall. It plans to sell the jackets for $ It is having the jackets produced in the Dominican Republic. Although JCrew does not own the factory, its product development and design costs are $ The total cost of the jacket, including transportation to the stores, is $ For this line to be successful, J Crew needs to make $ profit. What is its breakeven point in units and dollars?
The buyer has just found out that The Gap, one of JCrews major competitors, is bringing out a similar jacket that will retail for $ If JCrew wants to match The Gaps price, how many units will it have to sell?
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