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J . Crew is planning a new line of jackets for fall. It plans to sell the jackets for $ 1 0 0 . It

J.Crew is planning a new line of jackets for fall. It plans to sell the jackets for $100. It is having the jackets produced in the Dominican Republic. Although J.Crew does not own the factory, its product development and design costs are $400,000. The total cost of the jacket, including transportation to the stores, is $45. For this line to be successful, J. Crew needs to make $900,000 profit. What is its break-even point in units and dollars?
The buyer has just found out that The Gap, one of J.Crews major competitors, is bringing out a similar jacket that will retail for $90. If J.Crew wants to match The Gaps price, how many units will it have to sell?

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