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J is a well established supermarket chain based in country H . It has recently launched a website that allows customers to shop for their

J is a well

established supermarket chain based in country H

.

It has recently launched a website that allows customers to shop for their groceries online. The goods purchased will then be delivered to the customer's home by J

.

Which ONE of the following effects will the website launch have on J

'

s industry?

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