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J Ltd is a company which offers home television repairs to customers. It has an excellent reputation for customer service and good quality workmanship. J

J Ltd is a company which offers home television repairs to customers. It has an excellent reputation for customer service and good quality workmanship. J feels that this has given it a competitive advantage in the market. J is considering launching a car maintenance and repair service. It feels that its excellent reputation is likely to make such a move successful. Which approach to strategic planning is J adopting? A positioning approach A traditional stakeholder approach A resource-led a

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