J Ltd is a company which offers home television repairs to customers. It has an excellent reputation for customer service and good quality workmanship. J feels that this has given it a competitive advantage in the market.

J is considering launching a car maintenance and repair service. It feels that its excellent reputation is likely to make such a move successful.

Which approach to strategic planning is J adopting?

A positioning approach

A traditional stakeholder approach

A resource$-$led approach

A corporate approach