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J. Smith, sales mana 2 J. Smith, sales manager for Chemco, an American mutacturer of industrial adhesives has just returned trom China with noar-deal for
J. Smith, sales mana 2 J. Smith, sales manager for Chemco, an American mutacturer of industrial adhesives has just returned trom China with noar-deal for an exclusive wholesaler to handle sales to Chinese retasiers. However the wholesaler is inseting on a markup of 201 on Chence's selling prices. In the USA, Chemco's wholesalers typically mark up 251 on the retailer purchase price. How would you advise 3. Smith it the goal is a competitive 1.e. lower the better) wholesale selling price in China (choose the best answert Inaint on the USA Chenco practice of 251 wholesaler markas on retailer purchase price There is no problem here, since the tvo markup are equivalent Negotiate something between 201 and 256 Accept the Chinese Wholesaler' demand which, in fact, is better for Chanco Abandon the Chine market
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