Jackne Cement is an all-equity firm with a market valuation of $100 million. Its tax rate is 25%. The managers are contemplating a revision of its capital structure involving the issuance of $50 million in 30 year bonds. These bonds would be issued at par, with a maturity value of $1,000 and a 10% coupon rate, with interest paid annually. The proceeds from this debt issue would be used to buy back half of the firms stock. How would this action affect Jacknes value?