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Jacob Garzon operates a photography business that takes photographs of teams and players for various youth sports leagues and tournaments. His income statement for March.
Jacob Garzon operates a photography business that takes photographs of teams and players for various youth sports leagues and tournaments. His income statement for March. when he sold 4,000 photographs, is as follows: Sales revenue :5 80,000 $ 20.00 Less variable expenses Cost of goods sold 20,000 5.00 Salaries and wages expense 3,000 2.00 Postage expense 4,@ 1.00 Total variable expenses 32% 8.00 contribution margin 48,000 _$ 1200 Less xed expenses Cost of goods sold 4,600 Advertising 600 Salaries and wages expense 10000 Insurance expense 1,500 Depreciation expense LE Total xed expenses 18,@ Operating income _$_30,@ Jacobjust got notice from his vendor that the cost of his supplies (COGS) will increase by $1.50 per photograph next month. Also, his insurance premium will inCI by $100 per month when he renews the policy next month. Jacob is considering three options for responding to the cost increases. 1. Keep his sales price at $20 and absorb the cost increases. This action will have no effect on sales volume. 2. Pass along the cost increase to his customers by increasing his sales price by $1.50. This price increase would result in a 2% drop in sales volume. 3. Raise his sales price by $2 to capture the cost increase and provide additional revenue against the decrease in sales volume. This price increase would rest a 5% drop in sales volume. Calculate the expected operating income under each of the three scenarios. ROUND YOUR ANSWERS TO WHOLE DOLLARS. DO NOT INCLUDE A $ IN YOU ANSWERS. Option 1 operating income $ Option 2 operating income $ Option 3 operating income $
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