Jacob is a project manager working for Fantastic marketing firm. Fantastic headquarters is in downtown Toronto and has been at this location since 1967. As part of the firm’s capital expenditures they have put aside $1 million for a fit-out project to modernize their building. 

The modernization project was assigned to Jacob. Midway through the project Jacob finds out that a $200,000 universal accessibility package was missed during the design phase. 

The universal accessibility package is needed in the project locality, so Jacob escalated the issue to the executive. Jacob was granted approval to proceed with the work and management reserve funds were allocated. Why did the firm carry out the universal accessibility package work, even though it was 20% over the initial budget?