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Jacob Moore Cosmetics is a medium-sized Australian company that sells 1.5 million tubes of its lipstick annually in India. It has no physical presence within

Jacob Moore Cosmetics is a medium-sized Australian company that sells 1.5 million tubes of its lipstick annually in India. It has no physical presence within the country beyond the fact that its products are sold there. Jacob Moore Cosmetics uses ________ to reach the Indian market.

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