Jake has been asked to attend a strategy meeting at A's partners and has been asked to present strategic analysis of A. Jake does not know which strategic tool to use to outline his analysis and is thinking to use SWOT (strength, weakness, opportunities, threats) or PESTLE (Political, Economic, Sociological, Technological, Legal and Environmental)

explain which strategic tool (SWOT or PESTLE) is useful regards to A. Provide reasons and examples, of which SWOT or PESTLE is more useful/insightful. State whether Jake should use one or both of the tools.