Question
Jakes's Cafe is planning on using display ads on the Google Display Network. The objective is to increase sales of their gift cards. Jake wants
Jakes's Cafe is planning on using display ads on the Google Display Network. The objective is to increase sales of their gift cards. Jake wants to sell 750 gift cards. The average revenue per sale is $25. In the past, Jake has achieved a click through rate of 2% and a conversion rate of 4%.
If Jake does not want to lose money, what is the maximum CPM he should bid for the campaign?
Explain what this result means.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
To calculate the maximum cost per thousand impressions CPM that Jake should bid for the campaign we ...
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Principles of Auditing An Introduction to International Standards on Auditing
Authors: Rick Hayes, Philip Wallage, Hans Gortemaker
3rd edition
273768174, 978-0273768173
