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James Coburn is a business analyst at Dillard's, a high - end retail store. James is preparing a report to assess customer data to understand
James Coburn is a business analyst at Dillard's, a highend retail store. James is preparing a report to assess customer data to understand the buying patterns of customers when they purchase multiple items. Which of the following will best help James analyze the purchasing habits of customers who bought rain boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?
A Market basket analysis
B Forecasting
C Online analytical processing
D Goal seeking
E Whatif analysis
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