James is launching a law firm specializing in helping refugees settle in the U.S. from Afghanistan. Prospective investors have asked for the estimated Customer Acquisition Cost. Budgeted total Sales & Marketing costs for the year are $20,000. New customers are expected to be 7,000. The CAC =?

Group of answer choices

$0.35

$2.86

Trick question. Need more information to calculate CAC.

$27

$13.50

Why are ARR and CARR key performance indicators reported to investors from B2B firms?

Group of answer choices

Trick question. ARR and CARR are Balance Sheet Items measuring EBITDA

Benchmarks that capture # of customers retained * average CAC

Benchmarks that capture profitability and churn per customer

Benchmarks that capture ARPU, CAC, and LTV in one simple number

Benchmarks that capture sales growth on a recurring basis