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James LaGrande had recently been appointed controller of the breakfast cereals division of a major food company. One of Jim's first assignments was to prepare

James LaGrande had recently been appointed controller of the breakfast cereals division of a major food company. One of Jim's first assignments was to prepare the financial analysis for a new cold cereal, Krispie Krinkles. Mr. LaGrande discussed the product with the food lab that had designed it, with the market research department that had tested it, and with the finance people who would have to fund its introduction. After putting all the information together, he developed the following optimistic and pessimistic sales projections

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