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Jamie doesn't know very much about spas, but she wanted to get her mother a spa giftcard for her upcoming birthday. Her roommate, Lara, knows
Jamie doesn't know very much about spas, but she wanted to get her mother a spa giftcard for her upcoming birthday. Her roommate, Lara, knows all about the different types of spa treaetments and businesses and made a recommendation to Jamie. For this product category, Lara is known as a(n) _____.
A. Market leader
B. Opinion leader
C. Screener
D. Market Maven
E. Interpreter
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