Jamie received 105 responses , which are given in the Excel file Drout Advertising Survey . Review the questionnaire and classify the data collected from each question as categorical , ordinal , interval , or ratio . Next , explain how the data and subsequent analysis using" business analytics might lead to a better understanding of stereotype Versus Empowerment advertising . Specifically , state some of the key insights that you would hope to answer by analyzing the data. All important aspect of business analytics is good Communication . Write up your answers to this case formally in a well - written report as it you Were a consultant to MI's . Drout