Question
Jamiesons is one of four major supermarket chains in anorth-western European country. Jamiesons is the fourth largest ofthese major chains, with about a 10% share
Jamiesons is one of four major supermarket chains in anorth-western European country. Jamiesons is the fourth largest ofthese major chains, with about a 10% share of the market. The otherthree major chains are Tremco (27%), Netherbury’s (16%) and Dada(15%). The remaining 32% of the market is shared out between anumber of different other chains and independent groceries.Jamiesons maintains around 500 superstores located all around thecountry. In the last financial year revenue was around £17 billionequivalent, generating a net income of around £700 millionequivalent. The company has around 140,000 employees. Jamiesons hasexperienced some difficulties over the past decade and market sharehas steadily declined from a high of 30% just ten years ago to thecurrent figure of 12%. Analysts have attempted to attribute thispoor performance to a few key strategic decisions made by Jamiesonssome ten years ago which put the company at odds with the strategicinitiatives taken by the competition. Jamiesons decided not tooffer (a) online ordering, (b) home delivery, or (c) loyaltypromise matching schemes. The other three major supermarket chainsall chose to offer these services while Jamiesons did not. Inaddition, Jamiesons decided to concentrate purely on food productswhile the other major retailers introduced non-food ranges such aselectrical goods and clothing. The recent COVID-19 pandemic hasalso changed consumers’ shopping patterns, with higher reliance ononline and delivery options. On analysing past performance,Jamiesons now accepts that it was a mistake not to offer theseservices, as there has been a clear long-term and sustainableincrease in demand for them. ‘Being late to the party’, Jamiesonsis now developing online ordering and home delivery capabilities,but it will be some time before they are fully operational and eventhen it is not clear from market research how effective they willbe in reversing Jamiesons’s fortunes. As an interim measure,therefore, Jamiesons is also proposing to introduce a new economyclothing range under the new in-house clothing brand J&Co. Inorder to facilitate this, Jamiesons is proposing to set up a newclothing headquarters (to be known as J&Co-HQ) that willcoordinate design and purchasing on a national basis. J&Co-HQwill specify clothing design details and wholesale cost limits andissue wholesale supply contracts on an annual basis to selectedsuppliers. These suppliers will manufacture to the specificationsset by J&Co-HQ. J&Co-HQ will then coordinate import anddistribution of the clothing to the 500 Jamiesons superstoresnationwide. To generate scale economies and a degree of stabilityduring the first few years of the new clothing range, Jamiesons hasdecided to award a three-year contract to an Asian manufacturercalled Basic Clothing. Under the terms of this contract, which hasalready been awarded, Basic Clothing will manufacture and supplyclothing to J&Co-HQ designs within contractual supply costlimits. Under the terms of the fixed supply price contract,Jamiesons is required to place at least 80 per cent of its annualclothing supply order with Basic 2 Clothing and in return BasicClothing agrees to maintain prices and absorb any cost increasesover the three-year contract period. The three-year contractstipulates that Jamiesons must place at least the same annual orderper year as it does in the first year. Jamiesons has appointed youas the new clothing initiative project manager and has placed youin charge of J&Co-HQ. As Jamiesons has no previous experienceof selling clothes in its superstores and to assist you managingthe project it has appointed 35 new specialists, ranging fromclothing designers, clothing marketing specialists, logisticsagents and PMO assistance to staff J&Co-HQ. Only five existingJamiesons employees, all of whom are finance and food procurementspecialists, have been appointed to the staff of J&Co-HQ. Inthe project introduction meeting with Jamiesons’ board ofdirectors, you have been allocated a £60 million budget and sixmonths to complete the project in order to launch before the summerfestival shopping rush. The project sponsor, Jamiesons’ ChiefRevenue Officer (CRO), has instructed you also to assist thecompany’s achieving a net zero carbon target by 2035 through usingrenewable energy, cutting plastic packaging and encouraging moresustainable supply chain in J&Co-HQ. Sales will be supported bya dedicated mobile app ‘BuyJ4me’, which will allow customers tolocate, choose purchase and deliver their clothing needs. A‘Click&Collect’ option is an essential, but this requires afast supply chain to allow the customer to pick their new clothsfrom any of the stores around them. There is a need to employ athird-party party for this development, as J&Co-HQ does nothave developers or user-interface experts in-house. For assistingyou with managing all the elements of this challenging project, youwish to establish a project management office (PMO) team. As statedabove, the PMO staffing is already in-progress.
(b) Assume the executives have asked for an earlier completion.Calculate the probability of this particular package beingcompleted by week 26
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