Jamiz Black turned on his CD player to listen to music while he was studying and all he heard was a loud buzzing coming from his speakers. "Oh no. Now what?' thought Jamiz. Well, Jamiz found the problem and realized that the system was shot. "Well, we've got to have music for the party coming up in two weeks, so I am going to have to get a new player", Jamiz said to his roommate on the way to class. Jamiz looked through the ads in the Sunday paper and saw several sales at a couple of different stores. He spent part of the weekend, and part of a few days the following week, looking at different component pieces, comparing each for price and sound quality and talking to salespeople about which system was the best value. A couple of friends gave Jamiz their opinions of the brands, based on their experience with the specific brand Jamiz was considering. Jamiz knew this brand was a good one because his sister had purchased it last year. He bought the new stereo system the following weekend before the sale ended. He felt somewhat uneasy at how much he had spent, but when he saw an ad for that same system in an upscale magazine for $20000 more, he felt better. 

A. Explain the steps in the buyer decision making process that Jamiz went through when purchasing his system. 

B. Outline THREE (3) factors that may have influenced Jamiz to purchase the component set. 

C. List the FOUR (4) important categories of brand equity.