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Jana Reynolds is the advertising manager for Payless Shoes. She is working to determine how changes to her store will affect the bottom line. Currently
Jana Reynolds is the advertising manager for Payless Shoes. She is working to determine
how changes to her store will affect the bottom line. Currently the average sales price
of a pair of shoes is $ with a variable cost of $ per pair, and fixed costs $
Jana is proposing an increase in fixed costs of $ and a price decrease to $ per
pair of shoes. She thinks the decrease in price will increase the sales
volume from pairs of shoes to pairs of shoes.
a Compute the current BEP:
Current BEP:
b Compute the new BEP is Jana's changes are implemented:
New BEP:
c Prepare a CVP Income Statement assuming the current sales volume of pairs of shoes with original
data and the new sales volume of shoes with the new data:
Payless Shoe Store
CVP Income Statement
Current
Proposed
sales volume sales volume
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