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Jana Reynolds is the advertising manager for Payless Shoes. She is working to determine how changes to her store will affect the bottom line. Currently

Jana Reynolds is the advertising manager for Payless Shoes. She is working to determine
how changes to her store will affect the bottom line. Currently the average sales price
of a pair of shoes is $62, with a variable cost of $44 per pair, and fixed costs $203,400.
Jana is proposing an increase in fixed costs of $9,000 and a price decrease to $59 per
pair of shoes. She thinks the decrease in price will increase the sales
volume from 21,500 pairs of shoes to 23,500 pairs of shoes.
a. Compute the current BEP:
Current BEP:
b. Compute the new BEP is Jana's changes are implemented:
New BEP:
c. Prepare a CVP Income Statement assuming the current sales volume of 21,500 pairs of shoes (with original
data) and the new sales volume of 23,500 shoes (with the new data):
Payless Shoe Store
CVP Income Statement
Current
Proposed
sales volume) sales volume
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