Jane wants to open her own restaurant called Jane's Den (Eat As Much As You Can), which will offer a range of local, continental, and oriental dishes for its customers. She wants to open the new restaurant in Guildford. She is passionate about cooking and providing quality food for customers as the main reasons for deciding it would be easy for her to operate a restaurant. Jane has never run her own business before. Based on the information provided in the case study above, explain any other problems (externally) that you think Jane may have when starting her restaurant.