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Janessa prefers high-end cosmetics, but she also likes a good deal. She only purchases her make-up at department stores when they have a gift
Janessa prefers high-end cosmetics, but she also likes a good deal. She only purchases her make-up at department stores when they have a gift with purchase. Today she saw at Macy's that if she buys $35 worth of Lancme cosmetics she would receive a gift with purchase. This gift with purchase is a form of which kind of sales promotion?
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Essentials Of Services Marketing
Authors: Jochen Wirtz
4th Edition
1292425199, 9781292425191
