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Janet Ludlows firm requires all its analysts to use a two-stage DDM and the CAPM to value stocks. Using these measures, Ludlow has valued QuickBrush

Janet Ludlows firm requires all its analysts to use a two-stage DDM and the CAPM to value stocks. Using these measures, Ludlow has valued QuickBrush Company at $63 per share. She now must value SmileWhite Corporation.

ecember 2010

Quick Brush SmileWhite
Beta 1.35 1.2
Market Price $45 $30
Intrinsic Value $63 ?

Return for Smile white is .166, Risk Free is .04, and Market return is .145

Ludlow estimates the following EPS and dividend growth rate for SmileWhite:

First Three years: 15% per year
Years thereafter: 12% per year

Estimate the dividend value of SmileWhite in 2011 and 2012 using the table above and the two-stage DDM. Dividends per share in 2010 were $1.

Year Dividends
2010 $1.00
2011 ???
2012 ???

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