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Janet Ludlows firm requires all its analysts to use a two-stage DDM and the CAPM to value stocks. Using these measures, Ludlow has valued QuickBrush
Janet Ludlows firm requires all its analysts to use a two-stage DDM and the CAPM to value stocks. Using these measures, Ludlow has valued QuickBrush Company at $63 per share. She now must value SmileWhite Corporation.
ecember 2010
Quick Brush | SmileWhite | |
Beta | 1.35 | 1.2 |
Market Price | $45 | $30 |
Intrinsic Value | $63 | ? |
Return for Smile white is .166, Risk Free is .04, and Market return is .145
Ludlow estimates the following EPS and dividend growth rate for SmileWhite:
First Three years: | 15% per year |
Years thereafter: | 12% per year |
Estimate the dividend value of SmileWhite in 2011 and 2012 using the table above and the two-stage DDM. Dividends per share in 2010 were $1.
Year | Dividends |
2010 | $1.00 |
2011 | ??? |
2012 | ??? |
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