Janmar Coating Questions: 1. How might you segment the market in the following matrix? Total market size: $80 million DIY Pro DFW Non-DFW 2. What are the market shares of JC within each segment? JC sales in 2004: $12 million DIY Pro DFW Non-DFW % of JC within each segment DIY Pro DFW Non-DFW 3. How much should the sales increase in order to break even for spending $350,000 in advertising? Note the contribution margin needs to be found in the case. How likely is this going to happen? 4. How much should the sales increase in order to break even for cutting price by 20%? 5. How much should the sales increase in order to break even for hiring another sales rep. at $60,000 per year?